![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/cba952ca-de40-4456-9aa3-8276b5bedf10_rw_1920.gif?h=af2146d0ed38f836b17aa157b3b07411)
SM brand inspiration
Brand video introducing the core values of this publishing house. It was done in a flat style embroidered with patterns that remind us of books and ink.
Client: SM | Role: Director, animator | Contributor: the Woork
Skills: Animation, 2D | Software: After effects, Cinema 4D
Process
Patterns, characters & development
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/b6348331-89c8-4039-8784-88e8a4107df7_rw_1920.jpg?h=ba08833f89195cb0f41ddfa50bb6c293)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/93d1e125-0d57-46a1-9d48-e3c103afbcb2_rw_1920.jpg?h=89b8ae994e2de74327849118b5ac6164)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/fce3b8fd-92f0-4f90-8e1d-30e8b1f22e2e_rw_1920.jpg?h=14eb2864abf0783633668180e67a4b15)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/09898b6e-f4e2-4ad6-8634-c5081f68e229_rw_3840.jpg?h=eabdd3ac212eeaf3eaf9b500f5d5a3c0)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/c42a72b3-70f8-45e7-8529-aac24d1cc273_rw_3840.jpg?h=75b4617569d1636f686ba996bfd19cc6)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/12d3ade3-92b9-41ea-aceb-8e9f125b1800_rw_3840.jpg?h=fb7c7e3ec80956a9926869c54de6b7aa)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/d393634b-5e55-4b59-bff2-dff8c2b0b54b_rw_3840.jpg?h=6424a7fd2442423379bd2922f54fe6c9)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/37249f6f-0162-4cc8-9f49-641bf8971a42_rw_1200.jpg?h=e587eb8b0d2c8c8083a5bdc095efcdbe)
![](https://cdn.myportfolio.com/e9a874692fa4780a8edf19414465497b/b604d097-fc01-4d4b-a8a1-6c2f587b68c2_rw_1200.gif?h=d97c6ff72a6f33989875bb64e01ee795)
Some examples of the style development created by the Woork and our animations
How we apply textures in this project
We apply textures through different matte colors